Online Retail Awards - we are winners!

James Sutton

We are so proud to announce that we have won Best Pharmacy & Health website in the 2016 Online Retail Awards. 

These are the only international awards dedicated to rewarding retailers and web designers for excellent web, tablet and mobile sites and an outstanding online presence. 

We triumphed over:  

  • Express Pharmacy by Carecamp
  • LloydsPharmacy with Fusion Unlimited
  • York Test Laboratories with Fusion Unlimited

These national website awards are impartial, judged by experts and open to all online retail companies large and small wherever they may be in the world. 

The look and design of each site is judged across each of the different devices now used for online shopping - tablets, mobile phones and desktop computers. The customers' shopping experience is scrutinised along with any specific features that make the customer journey easier. 

Pioneering websites that can show a novel way of enhancing e-commerce sales within their specialist area are also championed. There is a lot of work that goes on behind the scenes between us and Digital4Business to achieve this fantastic result. We are lucky to have such a specialist Magento eCommerce agency based here in Banbury, Oxfordshire so our thanks must go to Richard, Chris and the team for their design skills and ongoing friendly support. 

The judging panel is made up of experts from; 

  • retailing
  • advertising
  • marketing and PR agencies
  • education
  • web designers and developers
  • e-commerce experts

The websites of the 2016 finalists were judged by judges all over the world during May and June, here are all of the category winners listed. 

As an international award, winning or even being shortlisted for a coveted Online Retail Award is a great achievement and a huge asset to our eye health website. 

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Expert advice

"As an optometrist with a family history of macular degeneration, I am keen to source the widest range of products for eye health, dry eyes and blepharitis”

James Sutton (MCOptom)
Founder of Butterflies Eyecare

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