News


Best Health and Beauty Website for the 2nd year
Oct 21, 2023
The 2023 ecommerce awards season has been in full swing recently and I'm pleased to say we have been front...
Stepping into the director's chair to film our dry eye TV advert 📽
Aug 01, 2023
I'm sure we have all watched 'The Apprentice' and laughed at the candidates' efforts to craft, film and produce a...
Let the eyes have it in 2023
Jan 02, 2023
With the New Year here we often exclaim ‘New Year, New Me!’ but in our rush to hit the gym,...
Useful article in Medical News Today on dry eye - causes, diagnosis, and treatments
Dec 02, 2022
According to the National Health Service (NHS) approximately 17% to 30% of people in the UK have dry eyes at some...
Luscious lips and luxurious lashes win the day at Pure Beauty Awards
Nov 10, 2022
The Pure Beauty Awards UK 2022 ceremony was once again the highlight of beauty’s social season. Just a stone’s throw...
Award recognition for our 'site' for sore eyes
Nov 09, 2022
This year, we decided to enter our eye health and prescription goggle websites into various online retail awards. These are...
Nine sobering facts about Dry Eye Disease that should make us all sit up and take action
Oct 20, 2022
Here are nine facts about the state of Dry Eye Disease in the UK (though the situation is paralleled in other...
How unique are your eyes?
Aug 09, 2022
As an optometrist, I am sometimes asked in the consulting room whether peoples eye are ‘generally the same’. This got...